The release of Halo 3 was fervently anticipated, as the game was the third in the original three-part series of the Halo games. Therefore, the Halo 3 free download was one of the most frequently downloaded game demos in the history of the Xbox 360. But what many people don’t remember is that the Halo 3 trial download helped make another game ie Crackdown.
What does the Halo 3 demo download have to do with any another video game? Well, it has a lot to do with the sale and marketing effort for a game that was originally planned for release on the Xbox system. Microsoft had become worried that Crackdown wouldn’t sell well.
Therefore, they used a marketing gimmick, the one of bundling Crackdown with an access code to the Halo 3 trial download. And it worked a treat in that Crackdown sold 1.5 million copies within the first half year of its release. Those aren’t Halo 3 numbers, which sold 8.1 million copies in just over a year, but for a lesser well-known game that’s absolutely fantastic.
Microsoft had resorted to the Halo 3 trial download tactic because of adverse opinions about the game from the play testers. They thought the nonlinear nature of the game off-putting, often leaving them asking themselves what they were supposed to be doing next.
As a result of this, the powers that be knew that something had to be done or the game would be a loser. It may appear shady practice at first to attempt to push sales of a game that’s expected to be unpopular, but in retrospect people love the game and it was a good thing that they were able to get the chance to play it.
In Crackdown, and that includes the version bundled with the Halo 3 trial download, people play the role of an agent who is assigned to beat the kingpins or leaders of various gangs. To do this they utilize various superhuman powers such as super strength and super fitness. In order to gain these powers, players have to accumulate experience by beating foes who then release experience orbs. The clever idea in the system was that the kind of orbs released was reliant on the manner in which the agent killed the enemy. For instance, a firearms orb appears if the enemy was killed with a gun.
So, although at first sight this game bundled with the Halo 3 trail download appears to be nothing but a veiled marketing trick, in fact, it exposed gamers to a fascinating new gameplay experience.
If you like Halo 3 and are interested in finding out more about it, why not pop over to Halo 3 Info on our website called Halo 3 Insider Secrets
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