There is no way to avoid those obnoxious internet ads claiming they alone have THE web business that anyone can do and make millions per week.
Are these people for real? First and foremost, what’s so one of a kind about it when they’re just pawning off a business that someone else pawned off on them for a nominal entry fee? Back-of-house marketing my patoot. All this is, is another attempt to help you spread around the money you made at your 9 to 5 job by offering you something that’s supposed to be so much better, but into which you will sink five times the amount of money and time you would have put into your J-O-B before throwing in the towel and going back to work so you can still make your mortgage payment.
It’s a Myth
The short form of the story is this: All those hawkers on the net who desire to convince you that they can make you an overnight millionaire are liars.
They may not be huge liars. They may be stretching the truth; spreading false hope, or fudging the truth a bit. Sure there will be testimonials aplenty by people who believed in them and actually did make some money. This boils down to a precious few of the suckers that never made a dime, and none of the people in the testimonials experienced overnight millions in their web business. If they were lucky, they broke even.
The Truth
Starting a web business is no different than starting a business in the real world. All business start-ups take courage, capital, tons of hard work and tenacity. You need to survey your market for the types of customers you need to target and make sure you tailor your business to fit their needs. This takes hours of work. Don’t even think you can start a business with part-time hours. You will be working hard 60-70 hours per week every week. You will be doing seemingly fruitless tasks because they must be done and you are the only one there to do them.
What they didn’t tell you is at some point you are going want to jump out the window, quit this nonsense and go back to work for the Man. You have no time for your family or friends. You have no social life. You haven’t had a good night’s sleep in months. As a matter of fact, you have no life at all.
Believe me. All those who have attempted a business start-up have been through this. A web business is not like opening up a pie shop on Main street in a small town. On the web, you are in competition with millions of other businesses catering to the masses from every corner of the planet. You will be scrambling to drive traffic to your web business – traffic that will buy your wares and return again and again. Customers that will spread your business name by word of mouth so others will jump on the bandwagon. There will be times when few even visit your site, let alone take advantage of what you have to offer. Then there are the times when an explosion of customer traffic occurs and you will be working 70 hour weeks to stay on top and probably slide off a bit.
When you start up your business on the web you are competing with thousands of businesses from every corner of the planet. You will be knocking yourself out to find ways to bring in customer traffic. There will be months when you don’t make enough money to buy groceries. On the other hand, there will be times when you are so busy and working such long hours that you don’t have time to eat anyway. Many tasks will simply not get done.
If the answer is yes, good for you. Time to set up that website and get crackin’. Um…why are you still here?
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