The release of Halo 3 was fervently anticipated, as the game was the third in the original trilogy of the Halo games. Therefore, the Halo 3 free download was one of the most downloaded game demos in the history of the Xbox 360. But what many people don’t realize is that the Halo 3 trial download helped make another game ie Crackdown.
What does the Halo 3 trial download have to do with any another video game? Well, it has a great deal to do with the distribution and marketing work for a video that was originally planned for release on the Xbox system. Microsoft had become worried that Crackdown wouldn’t sell well.
So they employed a marketing tactic, the one of bundling Crackdown with an access code to the Halo 3 trial download. And it worked because Crackdown sold 1.5 million copies within the first six months of its release. Those aren’t Halo 3 numbers, which sold 8.1 million copies in just over a year, but for a lesser well-known game that’s fantastic.
Microsoft had resorted to the Halo 3 trial download tactic because of poor opinions about the game from the game testers. They found the nonlinear nature of the game off-putting, often leaving them wondering what they were supposed to be doing next.
Because of this, the powers that be thought that something had to be done or the game would be a dud. It may seem shady practice at first to try to force sales of a game that’s expected to be unpopular, but in retrospect people like the game and it was a good thing that they were able to get the chance to play it.
In Crackdown, and that includes the version associated with the Halo 3 free download, individuals play the role of an agent who is assigned to beat the kingpins or leaders of different gangs. To do this they make use of some superhuman powers such as super strength and super agility. In order to gain these powers, players have to build up experience by defeating foes who then release experience orbs. The interesting part of the system was that the sort of orbs released depended on the method in which the agent killed the enemy. For instance, a firearms orb appears if the enemy was wiped out with a gun.
So, although at first sight this game bundled with the Halo 3 trail download appears to be nothing but a veiled marketing trick, in fact, it exposed gamers to a fascinating new gameplay world.
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