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We all have skills, whether they be occupational skills like construction or welding; or managerial skills like working in or running an office; or sales or public relations skills like working in a shop or the front desk of an office. There are also other skills or experiences like parenting or having studied how to cope with a serious illness, whether it is your own or someone else’s.

Everyone has experiences that are either collective or unique. Like growing up – if you look, you can find both general common experiences and also (quite) unique individual life experiences. The trick is unravelling all of these experiences and working out what people would be interested in reading (or paying to read).

So, if you want to write a book or, to a lesser level, a short story, you have to endeavour to determine what interests people. There are at least two approaches at this stage. You could:

1] merely write about what you are interested in and hope for the best or

2] do some investigation to find out which is the topic that you know most on that will have the best opportunity of selling to a (quite) wide audience

It appears that most people who compose short pieces adopt the first approach, but successful writers of larger works tend to adopt the latter. This is of course because of the amount of time that it takes to write a book likened with an article.

Nevertheless, many people in both the book and article markets are almost certainly doomed to failure because they have chosen the wrong approach. For instance, spend weeks researching a book that might take you a year to write, but why spend the same length of time researching an piece that will only take you an hour to compose?

You can go too far and not far enough in your study and if common sense does not advise you, then you will have to wait for experience to let know you instead.

When you have picked your subject and written your ebook (or had it ghost written for you – do not forget that alternative), you have to think of marketing it – bringing it to the public. This used to be the most difficult part, but now you can sell it through quite a number of online bookstores including Amazon.

These firms will promote your book, deliver it to your customers, collect the money and pay you out after they have taken their percentage of about 30%. There has never been a less risky or / and easier manner for a writer to get going than now and if you want to sell hard copies like paperbacks or hardbacks, Amazon, through their associates, can take charge of that too.

This is a magnificent time for non-established writers. Once you have done your research and written your book, it costs nothing to get it out there on instant download in front of billions of people!

Owen Jones, the writer of this article, writes on a range of subjects, but is now involved with Kindle screen size. If you would like to know more, please go to our website at Kindle vs Book

If you would like to tackle a niche market, you have two choices really. Firstly, you could compile a website on the issue or secondly, you could write an ebook on it. If the niche turns out to be profitable, you could do both and sell the ebook on your web site. However, developing a web site and writing an ebook involve comparable but slightly different skills.

A niche website usually begins life quite small and does not become a substantial site because most niches that are available to the sole Internet trader are very specialized. In this case, you require between, say, five and twenty pages of 500-1,000 words each. Writing an article of this length is not particularly a problem, however, composing an ebook of say, 10,000 – 20,000 words is more intimidating.

If you decide on the ebook, you will have to decide on your chapters and the order they appear carefully. So what can you do if you are not assured enough to compose your own ebook or if you just do not have the time to do it yourself? Well, you could hire someone else to compose it for you. This is known as outsourcing.

If you have picked your niche topic because you are fanatical about it, you will almost certainly know more concerning the subject than your ghost-writer. Therefore, you should outline the book for the author.

Set out the table of contents and state how many words you want in each chapter. You could set the tone of the ebook by writing the introduction and putting it with the outline. Once the chapters come back, be prepared to have to edit or even rewrite parts of them.

Do not treat this as a problem, but rather as a chance to stamp your own style on something that was written by someone else. It is a lot easier to make wording and phraseology your own than it is to write with only a blank screen before you.

If you decide to have the ebook written for you, the next step will be to find a author. You can go to an agency or find your own author, which might be cheaper but less safe. In any case, you will have to ascertain the competence of the author or writers and fix a deadline and a cost with or without price penalties for lateness.

This is the most difficult part, but if you find a suitable author, you may be able to use him or her again on a different ebook, which will save you time, One strategy at this stage is to pick three likely candidates and conduct interviews. This is not as hard as it appears. Prepare a set of questions and have the candidates reply to them ‘live’ on line. This should make the final choice easier.

It is a sensible idea to encourage your selected author to contact you, if they run into trouble with a term or idea. There is no problem with you staying in touch, but do not be a nuisance. You could also require the chapters as they are ready in order to monitor progress and quality.

Owen Jones, the writer of this article, writes on a variety of subjects, but is now involved with Kindle screen size. If you would like to know more, please go to our website at Kindle vs Book

There can be many factors why you would want to publish an ebook, but the two most common are to promote something and to publish a novel. This article will concentrate on how to use an ebook for promoting, because even the writer of ebook novels has to promote them because they do not have a publisher.

If you are considering using Internet marketing techniques, three of the best are all related. You may write an piece for a newsletter or blog (perhaps as a guest writer); you could compose pieces on topics related to what you want to promote and hope that owners of newsletters and blogs copy your piece into their publication or you could compose an ebook on the topic.

Whichever course of action you choose, you will be hoping that the reader of your piece, clicks through to your web site and buys what you are advertising. They will be able to do this, because you have left a hyperlink to your web site at the end of your article or book.

Which of these methods is the best might depend on your skill as a writer, on your abilities as a promoter or on the technique that best suits the product that you are attempting to advertise. Time can also be a factor. It will naturally take longer to compose a book than an article.

So, is there anything to be gained from writing an ebook instead of an article? That depends on quality and your ability to send the piece or book viral.

What does viral mean? it simply means that the writing is so good, useful or funny that individuals will want to pass it on to their friends.

You can see why this is called viral marketing: your twenty friends forward the piece to their twenty friends et cetera, et cetera. It could be read by millions in a week. If it is good enough. An piece of less quality may get read by thousands during the same period in low-circulation newsletters.

So, let us aim for the top. How do you decide on a subject for an ebook? Well, does it have to relate to something that you are already selling or planning to sell? Is the ebook itself the product or is it a advertising tool? In viral promotion, the ebook ought to really be a free signpost to your web site.

So, in order to find a subject, look in places like Yahoo Answers. See what surfers are having problems with. Mosquitoes in the summer; presents for the loved one at Christmas and St. Valentine’s Day, etc. etc.. Then open Google’s search page (open an account if you do not have one) and turn on predictive text.

Now enter the phrases that you lifted from Yahoo Answers slowly and see what comes up. These are the most sought on search phrases for that issue to have been used recently. Write a few of them down and enter them back into Google or whichever search engine you like.

How many other sites are using that key phrase? 500 million? Well, at least you know that individuals are interested in it, but there is loads of competition. Find a key phrase that you are pleased with, compose your ebook using that title and then you ‘only’ have to advertise it, but at least you know that the public want it and you know the strength of competition.

Owen Jones, the writer of this piece, writes on a variety of topics, but is now concerned with electronic book devices. If you want to know more, please go to our web site at Kindle vs Book